Teppanyaki Grill
The objective was to produce a dynamic, creative, and engaging demonstration video for the Duronic Teppanyaki Grill GP20.
Client
Duronic
Category
Videography/Video Editing
Delivered
July 2024
The primary aims were to:
Showcase the product’s versatility, features and functionality.
Emphasise ease of use, cooking efficiency, and the healthy aspect of grilling (such as its drip tray which catches excess grease)
Demonstrate the grill in action with a variety of foods, including vegetables, meat, seafood and breakfast items.
Reinforce the Duronic brand identity and build brand trust and credibility.
Distribution and Commercial Drivers
The video content was created for multiple platforms to achieve specific commercial goals:
Amazon Listing: Focus on highlighting product details and features to directly influence purchasing decisions, as Amazon is a key sales channel.
YouTube: Focus on aesthetics and appeal for cooking tutorials and product showcasing.
TikTok: Repurpose content into shorter, catchy clips with trending audios to engage a younger audience and increase brand visibility.
Commercial Drivers: Increasing Sales, Social Media Presence, Customer Loyalty, Brand Awareness, Social Media Engagement, and SEO Optimisation
