This video was created as short-form content specifically tailored for vertical social media platforms (Reels and TikTok). The primary goal was to deliver a purely cinematic and satisfying visual experience.
The final video contains no dialogue or voiceover, relying entirely on smooth camera work and music to convey the product’s effectiveness.
Format: Vertical (9:16)
Focus: Emphasising the process of cleaning by capturing the visual breakdown of grime, the action of the cleaning foam, and the final, satisfying reveal of a spotless surface.
Equipment: The shoot was executed using the DJI Osmo Pocket 3. This camera was chosen specifically for its stabilisation, which allowed for extremely smooth close-up tracking shots essential for maintaining a high production standard.