My primary aims were:

• To produce a visually compelling demonstration that directly translates to sales, by showcasing the product’s primary function: smooth, perfect soup with maximum efficiency.

• To maximise viewer engagement by keeping the runtime to a highly concentrated 24 seconds, aiming to achieve high view-through rates and cater to modern, fast-paced social media consumption habits.

• To maintain brand consistency by ensuring the video adhered to the Duronic brand’s standards, utilisng a clean, modern aesthetic to reflect the quality and lifestyle associated with their kitchen products.

• To highlight key features by focusing on demonstrating the product’s speed, power, and ergonomic ease of use, making the benefits immediately clear to a potential customer.